COOKIES POLICY

 

We Use Cookies and Similar Technologies

 

We use cookies and similar technologies to provide you with a personalised shopping experience, tailored advertising, and to analyse traffic on our website.

 

What are cookies?

 

Cookies are data files that can store small amounts of information and are saved on your device (computer, smartphone, etc.) when you first visit a website. We use cookies when you visit our website; however, you may choose not to allow certain types of cookies.

 

Note: If you block certain cookies, this may affect your experience on the website and the services we are able to offer you.

 

 

How do we use cookies?

 

We use cookies for the following purposes:

 

• Essential website functions, such as site navigation

• Adding products to the shopping cart or saved items list

• Analysing website traffic, such as which pages users visit most frequently

• Evaluating the effectiveness of our advertisements, offers, and communications

• Targeting advertising messages to better match your preferences

• Understanding which partners (Affiliates) helped us reach new customers or promote our products through their websites

 

For full information on how we use your data, please refer to our Privacy Policy.

 

What types of cookies do we use?

 

We use different types of cookies to ensure the best possible experience on our website. Below are the categories of cookies we use:

 

Strictly Necessary Cookies

 

These cookies are essential for the proper functioning of the website and cannot be disabled. Without them, the website cannot function properly. They include, among others:

 

• Website navigation

• Access to secure areas

• Adding products to the cart and completing purchases

 

 

Performance & Analytics Cookies

 

These cookies help us understand how visitors use our website so that we can continuously improve the user experience. They collect anonymous information, such as:

• Which pages users visit most frequently

• Whether users encounter errors while browsing

• The source from which users visited our website

 

Functionality Cookies

 

These cookies allow our website to remember your preferences (such as language or region) in order to provide a more personalised experience.

 

 

Advertising & Targeting Cookies

 

These cookies are used to display advertisements that are relevant to your interests.

Some cookies may be placed by third-party service providers, such as analytics and advertising partners (e.g. Google, Meta), who may act as independent data controllers in accordance with their own privacy policies.

 

These cookies are also used for:

 

• Limiting how often you see a specific advertisement

• Measuring the effectiveness of an advertising campaign

• Delivering targeted advertising based on your browsing behaviour

 

Legal Basis for Cookie Use

 

Strictly necessary cookies are processed based on MILQ’s legitimate interest in providing a functional and secure website. Performance, analytics, functionality, and advertising cookies are processed only with the user’s consent, in accordance with the GDPR and the ePrivacy Directive.

 

 

Cookie Management

You may choose whether to allow or block certain types of cookies through your browser settings or through the cookie management tool provided on our website.

 

Consent for Non-Essential Cookies

 

Non-essential cookies (including analytics and advertising cookies) are activated only after the user has provided explicit consent through the cookie banner or the cookie management tool. Users may withdraw or modify their consent at any time via the cookie settings, without affecting the lawfulness of processing carried out prior to withdrawal.

 

 

International Data Transfers

 

Where the use of cookies involves the transfer of data outside the European Union or the European Economic Area (EU/EEA), such transfers are carried out in accordance with the safeguards described in our Privacy Policy.

 

 

For more information, please refer to our Privacy Policy.